Color Couture area rugs are handcrafted with a 100% New Zealand Wool pile, and are certified Green Label Plus™. Wools from New Zealand are universally acknowledged as the purest, whitest wools on the planet. They are the summit of quality, in terms of softness, durability and color clarity.
Color Couture area rugs are certified as Green Label Plus™. This independent testing and certification, done in conjunction with the Environmental Protection Agency (EPA), ensures that certified rugs contribute to the highest level of indoor air quality, by helping to reduce volatile organic compounds (VOCs) and emissions.