Surya Area Rugs
Surya is a vertically-integrated manufacturer of area rugs and home accessories. For over 35 years the name Surya has been synonymous with high quality, innovation and luxury. Surya designers and weavers masterfully create some of the most versatile products to bring out the best in every room. Encompassing an expert understanding of the latest trends in fashion and interior design, each Surya product is a perfect combination of color, pattern and texture to accommodate the widest range of tastes.
In 1976, in the village of Ugapur in northeastern India, Surya Tiwari was a man set apart from the crowd. Working as a teacher and local contractor, he dreamed of a greater purpose. Countless tales of Mumbai, its modern technology and luxuries, drew him to explore the bustling coastal city. But Surya did not simply go to Mumbai to marvel; he approached each new discovery as an opportunity for greatness. And so, when he visited the famous Taj Hotel, he did not just stand outside and admire its beauty like many others; instead he boldly ventured inside. It was there, in the lobby of one of world’s most prestigious hotels, that Surya Tiwari was introduced to the Federated Group.
The Federated Group (now Macy’s) visited India in 1976 to acquire new products for their growing number of U.S. retail stores. They were interested in local handmade products and invited anyone who could manufacture and supply these items to apply. Surya was inspired by this prospect and contacted the Federated Group representatives who set up a meeting with the prospective buyers. Surya pitched his ideas to the buyers. They were intrigued and scheduled a visit to Ugapur the following week to see his manufacturing facility and products. This left Surya with only one week to establish a production site and develop an entire collection of merchandise. Renting a traditional wedding tent and stocking it with readymade products from local craftsmen, Surya was able to convince the Federated buyers that his products were right for their market. A bold endeavor placed Surya Tiwari on his journey to success.
For the next few years Surya supplied his Federated clients with products through his new company aptly named Surya. His first collection of rugs consisted of simple hand-knotted pieces in one or two colors. Business was growing but Surya believed he could do more.
From 1976 to 1985 Surya made many trips to the U.S. to work directly with customers to get a better understanding of their businesses and identify how he could provide better service to them. The retailers encouraged him to establish a U.S. office to deliver the direct personal contact they were missing. Ordering containers of goods from India was satisfactory, but it was impossible for them to specify items or to guarantee the arrival of top-selling products. Surya realized that immediate personal contact and service would take his company to the next level. And, even though there were less than 10 Indian corporations operating outside of India at the time, Surya began the long and laborious process of establishing his company abroad.
Surya Tiwari was granted authority to operate his business in the U.S. in 1986. He continued to set himself and his company apart by being directly involved in the process of improving and growing his customers’ businesses. As his list of customers grew so did his product selection.
In 2004 Surya Tiwari appointed his son, Satya Tiwari, as President of the company’s U.S. division. Like his father, Satya continues to push the boundaries of the home décor industry by continually investing in people, products, technology and infrastructure to address customer pain points and to help customers succeed. Under Satya’s leadership, Surya has grown into one of the fastest growing private companies in the U.S. It is the company’s customer-focus, product variety and fresh designs that continue to set it apart and have resulted in Surya being recognized as an industry leader.
Today Surya services more than 5,000 retail, design and e-commerce accounts with over 20,000 products. Surya’s product suite includes a comprehensive collection of rugs, rug pads, pillows, poufs, throws and wall art for every style and price point.